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Post content
- currently, for instagram it’s more valuable to post a carousel or a video, not just a single photo.
- It is useful to use some viral content or music
- Reflect the value of our product
- Focus the attention in the important, do not use a background that may cause the user to lose attention.
- Try to provoke some emotions with the content
- Use a chromatic composition
- Text-only post can also be valuable
- Add a click hanger to the thumbnail
Video
- videos can be of different types:
- a person explaining something. For doing it, a complete video with the content is done each time. Later, the best takes are merged into the final video. Videos may use zoom, different scenes)
- a video showing short takes (less than a second) of videos and images
- videos should ideally be of 15 seconds
- if the person speaks slowly, the video can be accelerated in post production
- to make it more entertaining, a secondary action can be done at the same time. For example, draw along the explanation.
Resources
Apps for content modification
Free media content