Social network contents

Provide value

In the context of the know-like-trust framework, it is imperative to recognize that our efforts should not be narrowly confined to the sales process alone. Rather, we must adopt a more holistic and balanced approach that encompasses a variety of content types. This strategy should ideally consist of:

• 80-90% valuable and informative content that resonates with our audience
• 10-20% promotional content aimed at highlighting our products or services

This distribution ensures that we provide our audience with significant value while still promoting our offerings in a manner that feels organic and engaging.

Content formats

To effectively capture and engage your audience's attention, it is advisable to explore a diverse array of content formats. Each format has its unique strengths and can contribute to a more dynamic content strategy. Consider utilizing the following formats:

• Case studies that showcase real-life applications and success stories
• Tool reviews that provide insights into various products and their functionalities
• Giveaways, ensuring to address any legal aspects involved
• Webinars that offer live interaction and valuable information
• Ebooks that delve deeper into topics of interest
• Guides that provide step-by-step instructions or insights
• Infographics that visually represent data and information
• Interviews with industry experts that add credibility and diverse perspectives
• Podcasts that allow for in-depth discussions on relevant topics
• Surveys that engage your audience and gather valuable feedback
• “A Day in the Life Of” posts that offer a personal glimpse into experiences

Many of these formats can serve as effective lead generation tools by prompting users to provide their email addresses in exchange for valuable content.

Relevance

Achieving relevance across various social media platforms requires a nuanced understanding of the fact that not all social network algorithms operate in the same way. As a result, you may encounter specific challenges when trying to optimize your content for these platforms:

Algorithms take into account a multitude of variables, making it essential to focus on the following strategies:

• Creating affinity with your audience to foster loyalty
• Promoting interaction to enhance engagement levels
• Encouraging user-generated content to build community
• Engaging in conversations that resonate with your followers
• Publishing content frequently to maintain visibility
• Avoiding excessive links to external websites, as social networks may penalize posts that divert users' attention away from their platform
• Using trending topics as sources of inspiration for your content to stay relevant and timely

Collaborate with influencers

To significantly boost your follower count or increase traffic to a specific post, consider the strategic option of collaborating with influencers for promotional purposes. This can be an effective way to leverage their audience and amplify your message.

It is important to keep in mind that an influencer with thousands of followers may not always be the most suitable choice for promoting your content. Therefore, it is advisable to verify the influencer's level of activity and engagement using tools such as HypeAuditor to ensure that your collaboration will be fruitful.

Plan the publications

To effectively plan the publications, it is essential to begin by compiling a comprehensive list of all content ideas that have been generated. This list should encompass a diverse range of topics and themes that align with the overall objectives of the content strategy.

Next, it is important to determine the appropriate formats for each piece of content. This could include various forms such as articles, videos, infographics, podcasts, and social media posts, depending on what best suits the content and the target audience.

In addition to content creation, outlining the campaigns to promote the content is crucial. This should include strategies such as social media advertisements, partnerships with influencers, and other promotional tactics that can help to amplify the reach and visibility of the content.

Furthermore, selecting a suitable frequency for publishing is a key consideration. This involves deciding how often new content should be released, taking into account factors such as audience engagement and resource availability.

Finally, developing a publication calendar is an essential step in the planning process. This calendar should detail the timing for each release, ensuring that content is published at optimal moments to maximize audience engagement and impact. By carefully planning these elements, the publication strategy can be executed effectively and efficiently.

Sources

• LinkedIn Social Selling Index: https://www.linkedin.com/sales/ssi