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Revision as of 18:51, 19 October 2025
Social networks have emerged as the essential virtual gathering places where potential clients can connect and engage with one another. These platforms facilitate interactions and discussions, allowing users to share experiences and insights that can influence purchasing decisions.
Research indicates that people primarily trust recommendations that come from individuals they know personally. This trust is followed closely by endorsements from branded websites, which are perceived as credible sources of information.
Know - Like - Trust
social networks play a pivotal role in the sales process, encapsulated in the well-known concept of KNOW - LIKE - TRUST. This framework highlights the importance of building relationships and trust with potential customers, which ultimately leads to successful sales outcomes.
